Chinese Medicine Quarterly : a new resource for CM students & practitioners

Today, Id like to start getting you all excited about something were releasing here in a couple of weeks. Ready?

One of the things that Ive noticed, as a student and new practitioner, is the relative lack of industry publications in Chinese medicine. We have several decent scholarly journals (Chinese Medicine Times, the Lantern), and I expect their number to grow. These publications are wonderful to have and the mark of a maturing profession. They have high standards and tend to be very content-heavy with an academic/educational feel.

Outside of the journals, we in the Chinese medicine profession have essentially only Acupuncture Today. While I respect what they do at Acupuncture Today, many folks have commented that the articles dont quite satisfy their urge for regular reading, not to mention the advertising can be a little bit heavy at times. T

In other industries, such as massage therapy, there exist publications that serve to inform, entertain and connect the members of the profession. They dont quite have the high barrier of entry that journals have (peer review, specialized topics), but theyre also more than glossy advertisements for industry companies. They talk about issues of interest to the average student or practitioner, yet sometimes have very challenging, complicated pieces that discuss theory or some fine point of practice. They include magazine-like content such as product reviews, letters to the editor and plenty of images. These are the kind of publications I wish I saw in our indust! ry.

< p>In some real way, these publications serve not only to inform or educate their readers but also make them feel as though they are part of a thriving, dynamic professional environment. Thats what were aiming to do with the Chinese Medicine Quarterly.

As you might expect, the magazine will be released quarterly. Were going to use a service that allows you to buy digital-only copies or print + digital. We decided to do it this way because we know not everyone loves to read content on a computer. The print copies will, predictably, be more expensive but maybe worth it for some of you. You will also have the option to buy & read the issues on your iPad/iPad2 if you have one! At first, we expect issues to run around 30-35 pages, but that may increase as we move along. Each issue will be focused on a particular topic, and well ask staff & invited writers to contribute their thoughts. As we grow, we will add more features, but we hope to keep things simple at first.

The cost per issue isnt yet set, but we will keep it as reasonable as we can. One of the things you may know about magazines is that they make the vast majority of their money with advertising. Were going to try to keep advertising out of CMQ, thus each reader may be asked to pay a slightly higher price than they would otherwise. Eventually, we may attract sponsors, but we will integrate them in a non-obtrusive and content-heavy way so that you get something back from them. One of my personal wishes is that this magazine will help support us in our scholarly research thus allowing us to release great content for free, or for affordable prices.

This is just the tip of the iceberg, folks. We have lots of new & interesting things to roll out in the next couple of months. If youre not already subscribed, please subscribe to the newsletter. Youll get advanced notification of products and events, exclusive content not found anywhere else, and more. NOTE: Getting these blog! updates by email is DIFFERENT from the email newsletter. If you are reading this update in your email, you can also sign up for an email newsletter that comes out about once or twice a month. Different content, different intent, totally worth being on both. Sign up by clicking this link and filling in the form. Youll receive a simple report about learning herbs, which is soon going to be updated!

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Chinese Medicine Quarterly : a new resource for CM students & practitioners


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